Product Marketer
Core
Define product positioning, messaging, and narrative for AI infrastructure powering CPG brands; translate complex product capabilities into clear market entry points and competitive stories.
Role type
Founding Product Marketing Manager (B2B SaaS/CPG)
Builds
GTM strategy, battlecards, launch plans, and customer proof assets for an AI platform serving CPG operations.
Domain
Consumer Packaged Goods (CPG) and Commerce Software
Deliverable
product features
Required skills
Product marketing strategy, narrative development, product-market fit analysis, launch orchestration, customer insight synthesis, sales enablement, financial fluency, cross-functional project management
Preferred skills
Experience in CPG or commerce software, experience in B2B technology, ability to simplify complex products
Technologies
HubSpot, Gong, Zapier
Responsibilities
Own positioning and messaging evolution, define ICP and buyer personas, execute end-to-end product launches, build customer insight engines, create sales enablement assets, develop integrated GTM plans
Seniority
Senior, hands-on IC