Associate Product Manager, Digital Experience
Core
Operational bridge between digital marketing, creative, and engineering teams, translating business requirements into user stories and managing digital product execution.
Role type
Associate Product Manager (Digital Experience)
Builds
Website content updates, online video configurations, digital customer journeys, and marketing campaign deployments.
Domain
Health & Wellness / Digital Subscription / E-commerce
Deliverable
product features
Required skills
Requirements engineering, User Acceptance Testing (UAT), Defect management, Ticket triage, Data analytics, Third-party integration management, Event taxonomy validation, Customer support, Documentation
Preferred skills
Iterable experience, Subscription model familiarity, Franchise ecosystem knowledge
Technologies
Jira, Asana, Airtable, Intercom, Segment, Mixpanel, Excel
Responsibilities
Translate business needs into detailed user stories and acceptance criteria; Manage technical tickets and ensure comprehensive reproduction steps; Act as primary internal tester for feature releases and bug fixes; Implement seasonal campaigns and landing pages; Manage online video metadata and publication; Audit digital user journeys for broken paths; Analyze engagement metrics to drive growth.
Seniority
Junior to Mid-level, hands-on IC