Growth Marketing Manager, Foundry
Core
Own positioning, messaging, go-to-market strategy, demand generation, content creation, and lifecycle management for AI-built products in a new division.
Role type
Full-stack growth marketing manager (new product launches)
Builds
AI-powered learning and personal development products for K12, higher education, and business/government sectors
Domain
EdTech / AI
Deliverable
product features
Required skills
Go-to-market strategy, demand generation, product marketing, content creation, funnel management, lifecycle management, market research, executive presentation
Preferred skills
EdTech experience, new product launches, category building
Technologies
None explicitly stated
Responsibilities
Craft value propositions and messaging frameworks for new products; execute go-to-market readiness for pilots and general availability; generate pipeline through campaigns and audience building; create customer-facing digital content; analyze market and competitor insights; drive customer adoption and retention; track funnel performance and adjust strategy
Seniority
Mid-Senior, hands-on IC