Manager, Omnichannel Media Planning & Amazon DSP Strategy
Core
Drive media planning, performance, and Amazon DSP strategy for major beverage and other agency clients, translating business objectives into audience definitions, channel roles, and measurable outcomes across paid social, search, programmatic, and retail media networks.
Role type
Manager, Omnichannel Media Planning & Amazon DSP Strategy
Builds
Integrated media campaigns and Amazon DSP strategies for shopper conversion and sales lift
Domain
Omnichannel marketing, retail media, programmatic advertising, and Amazon DSP
Required skills
Media planning, Amazon DSP strategy, audience development, budget management, vendor negotiation, data analysis, cross-functional collaboration, project management
Preferred skills
Grocery/convenience/liquor shopper landscape expertise, CRM and e-commerce funnel knowledge, advanced Excel and PowerPoint, managed-service oversight
Technologies
Amazon DSP, paid social, search/SEM, programmatic, retail media networks (RMNs), online video
Responsibilities
Translate business objectives into audience definitions and channel strategies; brief and negotiate with media vendors; manage Amazon DSP strategy and partner execution; monitor campaign pacing and performance; reconcile budgets and invoices; coordinate cross-functional campaign launches
Seniority
Manager, hands-on IC with client leadership