Performance Analyst
Core
Build, maintain, and improve performance reporting and dashboards for paid search, social, programmatic, and app channels to turn campaign data into actionable insights.
Role type
Performance Analyst (Media Analytics)
Builds
Client-facing performance reports, dashboards, and measurement frameworks for media campaigns.
Domain
Digital Media & Performance Marketing
Deliverable
dashboards & analysis
Required skills
Advanced Excel/Google Sheets, GA4, Google Ads, Meta Ads Manager, Data Cleaning, KPI Frameworking, Competitive Analysis, A/B Testing, Tag Management, UTM Management
Preferred skills
AI-assisted analytics tools, Media Mix Modelling, SimilarWeb, SEMRush, AdClarity
Technologies
GA4, Google Ads, Meta Ads Manager, SimilarWeb, SEMRush, AdClarity, Power Query
Responsibilities
Build and maintain performance reporting across paid channels; Develop client-facing reports and dashboards; Analyse campaign performance to identify trends and optimization signals; Monitor campaign delivery and performance anomalies; Conduct data audits to identify tracking gaps; Support audience analysis and creative performance evaluation; Develop performance benchmarks and KPI frameworks.
Seniority
Mid-level (1-3 years experience)
