Head Of Marketing
Core
Own the full marketing function to generate a predictable B2B SaaS pipeline through events, webinars, and paid media for aged care, NDIS, and non-government school sectors.
Role type
Head of Marketing (Growth)
Builds
Pipeline engine for HR SaaS platform
Domain
B2B SaaS / HR Tech / Aged Care & Education
Required skills
B2B SaaS marketing strategy, pipeline generation, team leadership, multi-channel campaign management, sales alignment, digital presence optimization, marketing automation, commercial reporting
Preferred skills
HubSpot certification, relationship-driven market experience
Technologies
HubSpot, CRM systems
Responsibilities
Own full marketing strategy and execution, set and deliver MQL/SQL targets, lead and develop marketing team, optimize acquisition channels, partner with Sales for handoffs, strengthen digital presence and conversion journeys, build reporting on pipeline and CAC, shape systems and processes for growth
Seniority
Senior, hands-on IC