Director, Engagement Strategy
Core
Lead marketing strategy and team operations for Lyra Health's B2B/B2B2C business, focusing on reversing book-of-business utilization declines and scaling account strategies.
Role type
Director, Engagement Strategy (B2B Marketing)
Builds
Scalable marketing playbooks, data-driven consulting frameworks, and operational governance models for employer and health plan clients.
Domain
Digital Health / Employee Benefits / B2B Marketing
Deliverable
product features
Required skills
B2B/B2B2C marketing strategy, team leadership (7+ people), operational strategy, data-to-story translation, playbook standardization, performance analysis, cross-functional collaboration
Preferred skills
Digital health or fast-growing tech experience, healthcare or employee benefits background, mental health passion
Technologies
JIRA, Salesforce, Tableau, Highspot, Confluence
Responsibilities
Manage and mentor a team of 7 marketing professionals; Own annual strategy, budget, and quarterly initiatives; Establish operational strategy and governance models; Translate data and funnel metrics into customer-facing stories; Create and maintain scalable marketing playbooks; Analyze and report on program performance to gain customer buy-in
Seniority
Director, hands-on IC with team management
