Merchandise Lead - Lacoste
Core
Develop and execute consumer-focused merchandise strategies to drive brand growth and commercial performance across wholesale, retail, and online channels for Lacoste in Australia and New Zealand.
Role type
Senior IC merchandise lead (apparel/lifestyle)
Builds
Product assortments, range architecture, pricing strategies, and seasonal Go-To-Market plans
Domain
Apparel and lifestyle retail
Deliverable
product features
Required skills
Merchandising, assortment planning, range architecture, pricing strategy, consumer trend analysis, commercial acumen, stakeholder management, GTM planning, data analysis
Preferred skills
Experience in footwear, apparel, or accessories; sports performance and fashion market knowledge; Excel and PowerPoint proficiency; ability to travel domestically and internationally
Technologies
Microsoft Office (Excel, PowerPoint)
Responsibilities
Partner with Global and Regional brand teams to execute key merchandise and brand strategies; Analyse local and global consumer trends, competitor activity and market opportunities; Develop commercially focused, consumer-led product assortments; Drive range architecture, channel segmentation and pricing strategies; Collaborate with Sales, Marketing and Direct-to-Consumer teams to identify growth opportunities; Partner with key wholesale customers on seasonal product requirements and product development; Play a key role in seasonal Go-To-Market (GTM) planning and execution; Work closely with commercial teams to manage assortment planning, market capacity, sales and margin targets
Seniority
Mid-level, hands-on IC