Brand Manager - Nature's Way - Active Beauty
Core
Own and shape the Active Beauty brand strategy, driving growth across Collagen, Creatine and Protein while leading innovation and NPD from consumer insight through to launch.
Role type
Assistant Brand Manager (FMCG/Consumer Health)
Builds
Integrated marketing campaigns, new product launches, and commercial performance for Active Beauty brands.
Domain
Consumer Health / Active Beauty / Wellness
Deliverable
product features
Required skills
Brand strategy, New Product Development (NPD), Integrated marketing campaigns, Commercial performance management, Consumer insight analysis, Budget and forecast management
Preferred skills
FMCG experience, Beauty-from-within trends knowledge, Women's health interest
Technologies
Digital, social, media, retail, shopper channels
Responsibilities
Create and execute integrated marketing campaigns across digital, social, media, retail and shopper channels; Drive commercial performance, managing sales, margin, market share, budgets and forecasts; Lead cross-functional delivery and brand excellence ensuring campaigns, claims, packaging and communications are accurate, compliant and delivered on time.
Seniority
Junior/Mid-level, hands-on IC