VP of Marketing
Core
Strategic VP of Marketing leading brand, demand generation, content, and go-to-market execution for a global mobile marketing ecosystem.
Role type
VP of Marketing (Strategic & Hands-on)
Builds
Global brand narrative, demand generation pipelines, and GTM strategies for a multi-product SaaS ecosystem.
Domain
B2B SaaS / Mobile Marketing / App Store Optimization (ASO)
Deliverable
product features | dashboards & analysis
Required skills
B2B SaaS marketing strategy, demand generation, brand positioning, go-to-market execution, product marketing, SEO/AEO, content strategy, PR, team leadership
Preferred skills
Multi-product platform marketing, GenAI product launch experience, AI-first marketing stack implementation
Technologies
Apple Ads platform, A/B testing platforms, ASO tools, GenAI-powered products
Responsibilities
Define and execute overall marketing strategy; Lead brand evolution across US and Europe; Own demand generation and pipeline growth; Drive GTM for new and existing products; Build product marketing capabilities; Own website experience and conversion optimization; Lead content strategy and distribution; Drive PR and strategic partnerships; Lead and scale the marketing organization
Seniority
VP, strategic leadership with hands-on execution