Market Research Lead - 6 Month Fixed Term Contract
Core
Lead quantitative market research projects and own key reporting outputs (e.g., Brand Tracker) to shape customer-first thinking and support business decision-making across UK and International markets.
Role type
Senior IC market research lead (quantitative focus)
Builds
Actionable insights, brand health tracking, campaign evaluation, and self-service research processes for Brand, Marketing, and Data Science teams.
Domain
Travel technology / Rail industry
Deliverable
dashboards & analysis
Required skills
Quantitative research expertise, survey design, methodology development, data analysis, report writing, project management, third-party supplier management, AI-led research experimentation
Preferred skills
Multi-market research experience (UK, France, Italy, Spain, US), YouGov Crunch proficiency
Technologies
YouGov Crunch
Responsibilities
Lead quantitative market research projects from brief to delivery; Own and evolve key reporting outputs like the Brand Tracker; Analyse and interpret data independently and in partnership with Data Science and UX Research teams; Identify opportunities to use AI-led approaches to improve research quality and efficiency; Manage third-party research suppliers across qualitative and quantitative projects; Support non-research colleagues by building simple processes for self-service projects.
Seniority
Senior, hands-on IC
