Especialista l – Pesquisa de Mercado e CMI
Core
Lead end-to-end market research projects, translating complex data into actionable insights to guide business strategy and decision-making.
Role type
Senior Market Research Specialist (Quantitative & Qualitative)
Builds
Strategic market insights, brand health studies, concept tests, and segmentation analyses for corporate clients.
Domain
Market Research / Data Analytics / Consumer Insights
Deliverable
dashboards & analysis
Required skills
End-to-end project management, quantitative and qualitative research methodologies, web survey tools, data tabulation and processing, advanced English, executive storytelling
Preferred skills
Statistical education, IBM SPSS, synthetic personas creation, technology transition experience
Technologies
Web Survey platforms, IBM SPSS, Excel, PowerPoint
Responsibilities
Lead quantitative and qualitative research projects from briefing to presentation; Design complex questionnaires and qualitative scripts; Apply AI for data analysis and insight generation; Ensure data quality and processing; Act as a business partner to align stakeholders on data-driven strategies.
Seniority
Senior, hands-on IC
