Data Scientist / Analyst
Core
Technical analytics specialist bridging marketing investments with website behavior, data engineering pipelines, statistical modeling, and measurable business outcomes.
Role type
Senior IC data scientist (marketing analytics)
Builds
Marketing data pipelines, Tableau dashboards, attribution models, and statistical analysis for client reporting
Domain
Digital marketing, media analytics, and data engineering
Deliverable
production ML models | dashboards & analysis
Required skills
Google BigQuery, Tableau, Google Analytics 4 (GA4), Google Tag Manager (GTM), Marketing Mix Modeling (MMM), multi-touch attribution, data pipeline management, statistical modeling, data warehouse schema normalization
Preferred skills
Experience with Bionic, Skai, and proprietary AIO/SEO analytics engines
Technologies
Funnel, Supermetrics, Kaleidoscope
Responsibilities
Build and maintain marketing data pipelines; design interactive Tableau dashboards; implement website tracking and audit measurement gaps; develop multi-touch attribution and econometric models; integrate media planning data into centralized warehouses
Seniority
Senior, hands-on IC