Especialista de Negócios Sênior [Jornadas Digitais]
Core
Design, manage, and optimize digital customer journeys with a focus on WhatsApp as a strategic channel, transforming business needs into effective digital solutions.
Role type
Senior Business Specialist (Digital Journeys)
Builds
Digital customer journeys and WhatsApp-based business solutions
Domain
Digital transformation, Customer Experience, WhatsApp Business Platform
Deliverable
product features
Required skills
Digital project management, Funnel analysis, KPI definition, SQL Server, Power BI, Advanced Excel, Business requirements definition, Cross-functional collaboration
Preferred skills
Product Discovery, A/B testing, CRM platforms, Marketing automation, API integrations, Agile methodologies
Responsibilities
Manage and optimize digital customer journeys across WhatsApp; Define project scopes and functional requirements; Analyze customer journey data and conversion funnels; Develop strategies for customer acquisition, conversion, retention, and recovery; Collaborate with Technology, Data, Product, Marketing, and Operations teams; Prepare performance analyses and strategic recommendations.