Product Marketing Manager - Payments
Core
Own and execute go-to-market strategy for a healthcare payments platform, translating value propositions into market-specific positioning across chiropractic, vision, orthodontics, and wellbeing verticals.
Role type
Product Marketing Manager (Payments)
Builds
Go-to-market programs, sales enablement materials, and content assets for a unified payments platform integrated with EHRs.
Domain
Healthcare technology / Fintech / Revenue Cycle Management
Deliverable
product features
Required skills
B2B product marketing, SaaS/fintech/healthcare payments marketing, positioning and messaging architecture, sales enablement program development, analytical and strategic thinking, cross-functional stakeholder influence
Preferred skills
Healthcare payments domain expertise, Pragmatic Marketing certification
Technologies
EHR platforms, payments systems
Responsibilities
Drive successful launches and adoption of Payments capabilities; Build differentiated messaging and sales enablement materials; Measure and optimize marketing performance to connect campaigns to pipeline growth and revenue outcomes; Serve as market expert leveraging customer insights and regulatory developments
Seniority
Mid-Senior, hands-on IC
