Marketing Scientist - EMEA (London)
Core
Senior individual contributor in advertising measurement, focusing on verification, attribution, incrementality, and marketing mix modeling to prove and improve advertiser media performance.
Role type
Senior IC Marketing Scientist (Advertising Measurement)
Builds
Scalable measurement programs, tools, and workflows for sales and clients to access high-quality marketing science support.
Domain
Digital Advertising & AI
Deliverable
production ML models | dashboards & analysis
Required skills
Advertising measurement expertise, Experimentation design, Incrementality testing, Attribution modeling, Marketing Mix Modeling (MMM), SQL, Python, R, Statistical analysis, Data integration, Privacy-forward measurement
Preferred skills
Third-party measurement provider onboarding, Auction optimization, Experiment governance, Statistical quality standards, AI-enabled analytical workflows
Technologies
SQL, Python, R
Responsibilities
Partner with Sales and advertisers to shape learning agendas and interpret measurement results. Apply rigorous advertising measurement approaches across attribution, incrementality, and MMM. Develop scalable measurement programs and guidance to improve decision-making. Shape advertiser-facing insights experiences translating data into actionable recommendations. Conduct auction optimization analyses to identify delivery and performance opportunities.
Seniority
Senior, hands-on IC
