Implementation & Activation Director (Social)
Core
Lead paid social strategy and activation for NAB, driving media ROI and customer acquisition across Meta, TikTok, LinkedIn, Pinterest, Reddit, and Snap.
Role type
Senior Social Media Director (Paid Media)
Builds
Paid social campaigns and growth strategies for NAB
Domain
Financial Services / Digital Marketing
Required skills
Paid social media strategy, team leadership, ROI analysis, client stakeholder management, cross-channel media planning
Preferred skills
Programmatic advertising, search marketing, data analytics
Technologies
Meta, TikTok, LinkedIn, Pinterest, Reddit, Snap
Responsibilities
Oversee planning and activation of paid social campaigns, lead and mentor a team of three social specialists, translate performance data into actionable insights, present evidence-led recommendations to senior stakeholders
Seniority
Senior, hands-on IC with team leadership