Marketing Communications & Insights Manager
Core
Lead ANZ marketing and communications strategy, brand awareness, and customer insights to align with commercial priorities.
Role type
Senior Marketing Communications & Insights Manager
Builds
Coordinated marketing campaigns, brand assets, and measurable commercial outcomes for John Deere in Australia and New Zealand.
Domain
Agriculture machinery / B2B Marketing
Deliverable
product features
Required skills
Strategic marketing leadership, customer insight analysis, team leadership, stakeholder influence, budget management, agency relationship management
Preferred skills
Commercial acumen, cross-functional alignment, performance measurement
Responsibilities
Own and evolve ANZ marketing strategy; lead brand, PR, social media, and events; convert insights into investment priorities; lead and develop a multidisciplinary team; manage agency contracts and budgets; strengthen brand awareness and campaign effectiveness.
