Director, Customer Growth & Activation
Core
Build and lead a team to drive customer activation, engagement, and lifecycle expansion for an installed base of SMBs using an AI-powered business operating system.
Role type
Director, Customer Growth & Activation
Builds
Customer activation motions, lifecycle journeys, and deflection quality metrics for a SaaS platform.
Domain
SaaS / AI-powered business operating system / SMB growth
Required skills
Growth strategy, lifecycle management, team leadership, data analysis, experimentation design, cross-functional collaboration, customer journey design, revenue expansion
Preferred skills
Experience with product-led growth, usage-based business models, AI assistant integration, cohort-based targeting
Technologies
SQL, hold-out testing frameworks, customer data platforms, AI chatbots
Responsibilities
Own the rate at which new subscribers engage with Customer Success; drive trial-to-implementation conversion; build stage-based outreach for stalled customers; design end-to-end first-90-days journeys; own expansion revenue for specific cohorts; measure AI deflection quality and activation; build advisor ramp and coaching curricula; design experiments with hold-out groups and kill dates; partner with Product Growth, Marketing, and Revenue Operations.
Seniority
Director, hands-on IC with team leadership