Content Strategist, Contract (CA)
Core
Develop, manage, and execute content strategy for PointClickCare's owned channels (blog, podcast, web) to support top-of-funnel thought leadership and business priorities.
Role type
Senior Content Strategist (B2B SaaS/Healthcare)
Builds
Owned brand content, thought leadership pieces, event content (SUMMIT), and employer brand materials.
Domain
Healthcare technology / B2B SaaS
Deliverable
product features
Required skills
Content strategy, editorial planning, writing and editing, agency management, cross-functional collaboration, performance analytics, brand storytelling
Preferred skills
Healthcare or B2B SaaS marketing background
Technologies
CMS, podcasting platforms, analytics tools
Responsibilities
Develop and execute owned brand content strategy; translate GTM and PMM strategies into brand content; lead thought leadership for executives; drive content distribution; manage agency partnerships; support SUMMIT conference content; support employer brand content.
Seniority
Senior, hands-on IC