Senior Lifecycle Marketing Manager
Core
Design and execute strategic lifecycle marketing programs to nurture prospects, accelerate product adoption, and drive retention/expansion for a B2B AI infrastructure platform.
Role type
Senior Lifecycle Marketing Manager (Strategic Growth)
Builds
Intelligent customer journeys, nurture programs, and lifecycle systems for self-serve and enterprise customers.
Domain
B2B SaaS / AI Infrastructure
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, customer journey orchestration, marketing automation, audience segmentation, A/B testing, cross-functional partnership, data-driven optimization, content development.
Preferred skills
Developer-focused platform experience, PLG/SLG dual motion support, product analytics, AI-powered personalization, usage-based business models.
Technologies
HubSpot, Marketo, Braze, Customer.io, Iterable, Amplitude, Mixpanel, Heap.
Responsibilities
Own lifecycle strategy from lead nurture to advocacy; build scalable nurture programs for prospects and existing customers; optimize onboarding and activation; drive pipeline and expansion; execute GTM communications; design experimentation frameworks; leverage AI for personalization and decisioning.
Seniority
Senior, hands-on IC
