Senior Web Content Writer
Core
Transform complex insurance topics into clear, engaging, and accessible digital content to help consumers understand coverage options and make informed decisions.
Role type
Senior web content writer (insurance)
Builds
Original website content including articles, product pages, cost guides, and FAQs
Domain
Insurance / Digital Content
Deliverable
product features
Required skills
SEO expertise, storytelling, research, editorial judgment, content strategy, lead generation, content optimization, publishing management
Preferred skills
Insurance industry experience
Technologies
CMS, SEO tools
Responsibilities
Create original, high-quality website content; Explain complex insurance concepts in accessible language; Develop engaging content that supports lead generation; Produce a high volume of new content while maintaining editorial standards; Review, update, and optimize existing website content; Conduct thorough research and verify information; Interview internal and external experts; Collaborate with the SEO team to improve organic visibility; Manage an active publishing schedule and coordinate with cross-functional teams