Marketing Manager
Core
Lead marketing strategy for an assigned business unit within a medical devices distributor, driving brand standards and commercial outcomes.
Role type
Marketing Manager (B2B/B2C)
Builds
Annual marketing plans, brand messaging, digital content, and campaign execution for medical device portfolios.
Domain
Medical devices / Healthcare distribution
Deliverable
product features
Required skills
Marketing strategy planning, B2B/B2C social media management, website content management, CRM/marketing automation (Salesforce, HubSpot), SEO/SEM/PPC, digital analytics, project management, copywriting
Preferred skills
Medical device/pharma regulatory knowledge, event planning, stakeholder management, customer relationship building
Technologies
Salesforce, HubSpot, Pardot
Responsibilities
Develop and execute annual marketing plans, manage manufacturer relationships for brand compliance, own social media channels, maintain website content, partner with sales to drive commercial outcomes, report on campaign KPIs, track therapeutic area trends, partner with external agencies
Seniority
Mid-level, hands-on IC
