Developer Marketing Lead
Core
Own developer-facing go-to-market efforts, acting as the connective tissue between Product, Engineering, and the field to drive pipeline from technical audiences.
Role type
Senior Developer Marketing Lead
Builds
Developer campaigns, content programs, enablement materials, and technical narratives for API/platform products
Domain
Identity verification, fraud prevention, digital economy, API platforms
Deliverable
product features
Required skills
B2B marketing strategy, developer marketing, technical content strategy, cross-functional partnership, analytical rigor, project management
Preferred skills
API documentation, SDKs, developer portals, product-led growth
Technologies
API, SDKs, developer portals
Responsibilities
Define and execute developer marketing strategy; develop developer ICPs and technical value propositions; partner with Product/Engineering to embed insights into narratives; deliver enablement materials; build campaigns to generate qualified pipeline; own developer content programs; track KPIs tied to developer signups and activation
Seniority
Senior, hands-on IC
