Marketing Specialist - Mimco
Core
Execute local area marketing strategies, in-store activations, and premium events to drive traffic, engagement, and sales for a design-led fashion brand.
Role type
Marketing Specialist (Local Area & Events)
Builds
Local marketing campaigns, in-store activations, VIP experiences, and brand events.
Domain
Fashion Retail / Local Marketing
Deliverable
product features
Required skills
Local area marketing strategy, event planning and management, project management, budget control, campaign coordination, partnership management, performance reporting.
Preferred skills
Marketing/PR/Communications qualifications, experience with digital media, radio, and out-of-home (OOH) advertising.
Responsibilities
Develop and execute local area marketing strategies; Plan and deliver store openings, closures, VIP experiences, and brand events; Coordinate seasonal campaigns across channels; Ensure consistent brand execution across stores and touchpoints; Partner with Retail and CRM teams for loyalty initiatives; Manage community and lifestyle partnerships; Coordinate marketing activity with wholesale and marketplace partners; Track campaign performance and provide insights.