Growth Marketing Specialist
Core
Drive growth for Publift and carsales Ad Tech solutions for publishers by executing go-to-market initiatives, campaigns, and growth programs.
Role type
Growth Marketing Specialist (B2B GTM)
Builds
Go-to-market programs, sales enablement initiatives, and integrated campaigns for enterprise and mid-market publishers.
Domain
Adtech, Media, Publishing, B2B SaaS
Deliverable
product features
Required skills
B2B GTM strategy, full-funnel marketing execution, campaign management, data analysis, stakeholder management, agile execution
Preferred skills
Adtech/Media/Publishing domain knowledge, digital advertising ecosystem understanding, account-based marketing
Technologies
Email marketing automation, paid media platforms, CRM/Marketing automation tools
Responsibilities
Develop and execute marketing strategies for new and existing products; drive initiatives across the full funnel from awareness to conversion; activate and optimize growth channels including events, partnerships, and content marketing; analyze campaign performance to maximize pipeline; own initiatives end-to-end from strategy to execution.
Seniority
Mid-level, hands-on IC
