Product & Content Marketing Specialist / Manager
Core
Build buyer and competitive insight, own positioning and messaging, and create commercial content to support B2B sales and client engagement for a global mental health benefits platform.
Role type
Product & Content Marketing Manager / Specialist
Builds
Digital products, care services, and enterprise solutions for employers, insurers, and governments
Domain
Mental health benefits, B2B SaaS, healthcare services
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Product marketing strategy, buyer insight generation, content creation (sales decks, white papers, case studies), SEO and CMS management, CRM and email marketing, thought leadership development, cross-functional collaboration
Preferred skills
Experience with AI search visibility, clinical subject matter familiarity, enterprise sales cycle understanding
Technologies
CMS, CRM, email marketing tools, AI search platforms
Responsibilities
Build buyer and competitive insight through customer conversations and sales feedback; Own positioning, differentiation, and value propositions across solutions; Lead marketing planning for priority solution launches; Research, write, and edit sales materials, customer stories, and thought leadership content; Manage core website content, on-page SEO, and AI search visibility; Execute client lifecycle communications including onboarding and newsletters; Collaborate with clinical teams to translate research into credible narratives
Seniority
Individual Contributor (Specialist or Manager level)