Regional Field Marketing Manager – HVACR
Core
Drive localized demand generation and pipeline growth for HVAC-R portfolio (York, Sabroe) across Germany & CEE through performance-led execution.
Role type
Regional Field Marketing Manager
Builds
Localized demand generation programs, events, and sales enablement materials for HVAC-R products
Domain
Industrial technology / HVAC-R / Building systems
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, multi-channel demand generation, event planning, campaign execution, funnel analysis, project management, cross-functional collaboration
Preferred skills
HVAC-R industry knowledge, smart infrastructure experience, French language skills
Technologies
Marketing automation tools, dashboards
Responsibilities
Plan and execute multi-channel demand generation programs; Lead end-to-end planning and execution of local events; Build and manage campaign calendars; Monitor and optimize marketing funnel metrics; Collaborate with global teams to localize campaigns; Provide market insights to stakeholders; Partner with sales for enablement
Seniority
Mid-Senior, hands-on IC