Director, Marketing
Core
Develop and execute fully integrated marketing strategies for multiple artists and projects across the IGA roster, covering product launches, branding, and revenue generation.
Role type
Director, Marketing (Urban)
Builds
Marketing campaigns for singles, EPs, albums, music videos, merchandise, and direct-to-consumer products for artists ranging from new signings to global superstars.
Domain
Music industry, Urban marketing, Digital streaming, Live touring
Deliverable
product features
Required skills
Artist development, Streaming and digital retail business strategy, Live touring and events management, Creative and content strategy, Long-term budget and P+L management, Data analysis (streaming, sales, radio, social), Project management
Preferred skills
Experience with record companies, artist management, and talent agencies, DSP trends knowledge (Spotify, Apple, Soundcloud, YouTube), Social media platform expertise
Technologies
Word, Excel, PowerPoint, Nielsen statistics analysis tools (Soundscan, Mediabase)
Responsibilities
Develop and execute marketing strategy for artists' music and music-related products; Collaborate with internal stakeholders (A&R, Revenue, Digital, PR) to support priority projects; Guide and execute artist branding and original content; Communicate goals and project analysis to departments and artist management; Interface with artists on commercial release plans; Analyze streaming, sales, and social data to adjust strategies.
Seniority
Director, strategic leadership with hands-on execution