Manager, Marketing (Warner Classics)
Core
Develop and execute high-level global marketing campaigns for a roster of classical artists and catalog releases, bridging the gap between artists, collaborators, and internal teams to drive commercial success.
Role type
Manager, Marketing (Classical Music)
Builds
Global and local marketing campaigns, artist brands, and commercial partnerships for Warner Classics and Erato labels.
Domain
Classical music industry, digital marketing, and brand management.
Deliverable
product features
Required skills
Global campaign strategy, budget management, supplier negotiation, digital marketing expertise, data analysis, cross-functional collaboration, classical music knowledge.
Preferred skills
Paid media expertise, CRM and audience-building, US classical music scene knowledge, musical theatre repertoire familiarity.
Technologies
DSPs, social media platforms, CRM systems.
Responsibilities
Lead US Classics marketing budget and ensure high-value investments; architect multi-product campaigns and negotiate bulk media buys; build coherent artist brands across visual assets and social channels; coordinate with international affiliates and manage relationships with artists, managers, and PR agencies; analyze performance metrics to advise strategy and measure commercial impact.
Seniority
Manager, hands-on IC