Manager, Catalog Creator
Core
Lead day-to-day execution of creator and influencer marketing campaigns for Pop/Rock and Urban catalog artists, driving discovery and engagement through authentic partnerships.
Role type
Manager, Creator Catalog (Marketing)
Builds
Creator content campaigns for recorded music catalog artists
Domain
Music industry, digital marketing, creator economy
Deliverable
product features
Required skills
Creator/influencer marketing execution, genre-aware strategy (Pop/Rock/Urban), creator sourcing and outreach, campaign development and tracking, cross-functional collaboration, data analytics and optimization
Preferred skills
Experience with Pop/Rock and/or Urban creators, understanding of creator ecosystems and platform trends, music history knowledge
Technologies
Platform analytics tools, social media platforms
Responsibilities
Lead execution of creator/influencer marketing across Pop/Rock and Urban catalog campaigns; Identify and source creators aligning with genre-specific storytelling styles; Manage creator sourcing, outreach, briefings, and deliverable tracking; Use platform analytics and cultural trends to identify authentic creators; Collaborate with Marketing, Digital, Creative, and A&R teams to support catalog priorities