Director, Catalog Marketing (Urban)
Core
Drive long-term product and campaign strategy for Urban (Hip-Hop/R&B) and multi-genre music catalogs, balancing cultural nostalgia with modern relevance to engage legacy and new audiences.
Role type
Director, Catalog Marketing
Builds
Integrated marketing strategies, viral concepts, and culturally relevant activations for music artists.
Domain
Music Industry / Catalog Marketing
Deliverable
product features
Required skills
Urban (Hip-Hop/R&B) marketing strategy, cross-genre fluency, cultural trend fluency, data-driven strategy, cross-functional collaboration, campaign execution, audience insights analysis, DSP behavior knowledge, social platform trend awareness
Preferred skills
Music history knowledge, creative ideation, viral pattern recognition, content creation oversight, real-time strategy optimization
Technologies
Spotify, Apple Music, SoundCloud, YouTube, TikTok, Nielsen analytics, SoundScan, Mediabase
Responsibilities
Develop and execute innovative catalog marketing strategies for Urban artists; Identify opportunities to pull forward catalog moments resonating with today's youth; Build long-tail strategies strengthening artist legacy; Develop big ideas, tentpole moments, and viral concepts; Stay connected to cultural trends and develop strategies to enhance viral catalog moments; Collaborate with Catalog and Core Label teams to support priority projects; Analyze streaming, sales, radio, and social performance to adjust strategies in real time.
Seniority
Director, strategic leadership & cross-functional coordination