Sr Decision Scientist
Core
Lead funnel analysis and workflow integration across acquisition and onboarding processes using Adobe Analytics and clickstream data to optimize the end-to-end member journey.
Role type
Senior Decision Scientist (Digital Analytics & Clickstream)
Builds
Funnel visualizations, dashboards, and actionable optimization recommendations for acquisition workflows.
Domain
Digital Analytics / Financial Services / Insurance
Deliverable
Dashboards & analysis
Required skills
Adobe Analytics (Experience Cloud), Clickstream analytics, SQL, Python, Funnel analysis, Pathing analysis, Attribution modeling, Data visualization, A/B testing
Preferred skills
Financial services or insurance domain knowledge, Tableau, Looker, Power BI
Technologies
Adobe Analytics, SQL, Python, Tableau, Looker, Power BI
Responsibilities
Map and analyze multi-stage acquisition funnels from prospect discovery to product issuance; Identify friction points and abandonment patterns using pathing and clickstream data; Build behavioral segments to predict success vs. abandonment; Design multi-touch attribution models; Create real-time dashboards for funnel monitoring; Translate insights into prioritized optimization recommendations and A/B tests.
Seniority
Senior, hands-on IC
