Campaign Strategy Senior Manager
Core
Lead end-to-end client journey mapping and campaign strategy to translate business unit marketing plans into optimized, repeatable tactical flows across digital and event channels.
Role type
Senior Manager, Campaign Strategy & Client Journey Design
Builds
Scalable marketing infrastructure, standardized journey templates, and optimized client lifecycle experiences
Domain
Professional Services / Legal Industry Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Customer journey mapping, campaign strategy design, data storytelling, CRM and orchestration technology management, stakeholder validation, UAT leadership, content coordination, people management
Preferred skills
Legal industry experience, supervisory experience
Technologies
Microsoft Office, iManage, CRM, web orchestration, analytics tools
Responsibilities
Lead end-to-end mapping of client journeys; Develop and maintain standardized journey templates; Monitor campaign health and optimize tactics in real-time; Define segmentation and dynamic content rules for personalization; Partner with business units to validate journey designs; Lead User Acceptance Testing for multi-touch journeys; Synthesize campaign insights for stakeholders; Supervise direct reports and manage employee lifecycle events
Seniority
Senior, hands-on IC with people management responsibilities