Customer Marketing Manager, Growth
Core
Driving growth and product adoption for small business law firm customers through end-to-end marketing programs, cross-sell/upsell campaigns, and AI-powered workflow optimization.
Role type
Customer Marketing Manager (Growth)
Builds
Multi-channel marketing programs (email, digital, events, in-product) and AI-powered campaign workflows for the small business segment.
Domain
Legal Technology (SaaS)
Deliverable
product features
Required skills
B2B software customer marketing, growth marketing, demand generation, marketing automation, CRM, business analytics, project management, data analysis, AI tool proficiency
Preferred skills
Copywriting, legal industry experience, legal technology experience, advanced planning and organization
Technologies
Marketing automation platforms, CRM systems, business analytics platforms, Asana
Responsibilities
Manage end-to-end marketing programs for small business customers; own campaign ideation and execution for cross-selling; build multi-channel program plans; analyze and report on KPIs and funnel performance; develop AI-powered workflows; work cross-functionally with sales, product, and other departments
Seniority
Mid-level, hands-on IC