Market Research Project Manager
Core
Provide quantitative and qualitative data, create data-driven presentations, and manage advertising effectiveness projects for prospective and current advertisers.
Role type
Market Research Analyst
Builds
Data-driven presentations and analytics for internal sales teams and clients
Domain
Media research and advertising analytics
Deliverable
dashboards & analysis
Required skills
Media research software (Nielsen Audio, Scarborough, MRI-Simmons, ACT 1, Media Monitors, Nielsen TV, comScore), Excel, PowerPoint, analytical aptitude, creative problem-solving
Preferred skills
Other analytic and database tools, ability to manage expectations in high-paced environments
Responsibilities
Utilize primary and syndicated research databases, create insightful data-driven presentations, fulfill ad-hoc sales research requests, assist with project management and data analysis for advertising effectiveness projects, educate and partner with marketing and sales staff
Seniority
Individual Contributor
