UX Principal - Synthetic Research
Core
Principal UX Researcher leading the synthetic research practice to generate insights at scale using AI for product testing and strategic direction.
Role type
Principal UX Researcher (Synthetic Research & AI)
Builds
Synthetic research panels, AI-driven insights, and strategic UX artifacts (experience maps, service blueprints)
Domain
Retail / UX Research / Generative AI
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Synthetic research methodology, AI expertise, customer data calibration, strategic UX research, cross-functional leadership, mentoring, design best practices
Preferred skills
Agile software development experience, senior-level stakeholder influence
Technologies
AI tools for synthetic data generation, UX research tooling
Responsibilities
Build and calibrate customer data for AI representations; set guardrails and guidance for synthetic research use cases; coach and mentor junior UX resources; deliver UX strategy artifacts and drive synthesis activities; align design patterns and testing methods across product domains
Seniority
Principal, hands-on IC with strategic leadership
