Marketing Manager
Core
Define and drive the marketing strategy for Santander Seguros, strengthening value proposition and accelerating commercial growth through a customer-centric, data-driven approach.
Role type
Head of Insurance Marketing (Senior Leadership)
Builds
Insurance products and services for retail and private banking clients across 10 countries
Domain
Financial Services / Insurance
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketing strategy, brand building, CRM strategy, customer segmentation, customer journey mapping, digital marketing, performance marketing, budget management, ROI measurement
Preferred skills
FMCG/Consumer goods experience, financial services/regulatory knowledge
Technologies
Email, mobile app, web, digital banking platforms
Responsibilities
Define marketing strategy aligned with business growth objectives; Lead evolution of value proposition and market positioning; Identify growth opportunities and translate into actionable initiatives; Drive activation and communication plans with Product, CRM, Digital, and Commercial teams; Establish metrics to evaluate impact and optimize results; Act as a marketing reference within the business unit
Seniority
Senior, hands-on IC with leadership responsibilities
