Sr Associate Brand Manager, V8 Beverage
Core
Shape the future growth of the V8 beverage brand by identifying consumer-driven opportunities, advancing innovation, and delivering strategies to increase household penetration and consumption.
Role type
Senior Associate Brand Manager (CPG)
Builds
V8 Core, Splash, renovation initiatives, and future innovation platforms
Domain
Consumer Packaged Goods (Food & Beverage)
Deliverable
product features
Required skills
Brand strategy, consumer insights analysis, business case development, cross-functional project leadership, stage-gate process management, portfolio optimization, data synthesis, omnichannel activation planning
Preferred skills
MBA, CPG industry experience, food and beverage experience, innovation project leadership, household penetration strategy, Integrated Business Planning
Technologies
Syndicated data tools, retailer data platforms, financial analysis tools
Responsibilities
Lead long-term growth strategy development, identify and prioritize growth opportunities, build 3-5 year roadmaps, support portfolio strategy and assortment optimization, translate insights into actionable strategies, lead innovation and renovation initiatives, manage cross-functional project teams, monitor business performance metrics
Seniority
Senior, hands-on IC