Sr Brand Analyst, Italian
Core
Senior Brand Analyst driving omni-channel growth and marketing investment optimization for Rao's Homemade and Prego Italian sauce brands.
Role type
Senior IC brand analyst (CPG)
Builds
Omni-channel marketing strategies, performance dashboards, and AI-enabled consumer experiences for Italian sauce brands.
Domain
Consumer Packaged Goods (CPG) / Food & Beverage / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Brand management, omni-channel marketing analytics, performance marketing analytics, data synthesis, budget execution, advanced Excel, PowerPoint, cross-functional collaboration
Preferred skills
AI-enabled tools (ChatGPT, Copilot, Gemini), retail media measurement, digital marketing performance analytics, Amazon/Walmart/Instacart data analysis, recipe engagement metrics
Technologies
Excel, PowerPoint, ChatGPT, Microsoft Copilot, Gemini, Circana, NielsenIQ, Numerator, Profitero, Stackline
Responsibilities
Lead reporting and analysis of omni-channel and ecommerce marketing investments; Develop actionable recommendations to optimize marketing spend; Build and maintain performance dashboards and scorecards for senior leadership; Partner with Consumer Experience team to develop AI strategies for recipe discovery and engagement; Translate consumer and digital performance data into brand and channel strategies; Monitor category and competitive trends to identify growth opportunities; Own the Italian Category Marketing Budget execution and optimization.
Seniority
Senior, hands-on IC