Category Manager - South Regionals
Core
Strategic Category Manager driving retailer growth and category performance for Campbell Snacks in the South region.
Role type
Senior Category Manager (CPG)
Builds
Category strategies, line reviews, and distribution plans for Campbell Snacks products.
Domain
Consumer Packaged Goods (CPG) / Retail Strategy
Deliverable
product features
Required skills
Category management, data analytics, IRI/Nielsen syndicated data experience, strategic planning, planogram design, distribution forecasting, cross-functional collaboration
Preferred skills
Master category & shopper knowledge, advanced planogram drawing, mathematical modeling
Technologies
ProSpace, Excel, PPT, Access, Blue Yonder (POG software)
Responsibilities
Develop collaborative relationships with retail partners to drive category insights and growth; Advise retailers on shopper-centric opportunities to increase market share; Lead development of category strategy and integrated customer strategies; Provide strategic recommendations on Distribution, Shelving, Merchandising, and Pricing (DSMP) goals; Prepare line reviews, JBP plans, and Top to Top meetings; Analyze plan-o-gram insights to identify sales opportunities; Provide distribution forecasts for managed accounts.
Seniority
Senior, hands-on IC