Digital UX Manager
Core
Drive the evolution of websites, email programs, and landing pages to create high-performing, insight-driven brand experiences for Campbell's portfolio.
Role type
Manager, Digital UX
Builds
Enterprise digital strategies for brand websites, email platforms, and landing pages
Domain
Consumer packaged goods (food) / Digital Marketing
Deliverable
product features
Required skills
UX principles, design systems, content architecture, CMS platforms, SEO basics, responsive design, email marketing tools, analytics tools, A/B testing, data interpretation
Preferred skills
AI-driven capabilities, emerging technologies in digital marketing
Responsibilities
Execute enterprise digital UX vision across brand websites, email platforms, and landing pages; translate business objectives into user-centered designs; lead execution and maintenance of web pages, email templates, and landing pages; define and implement test-and-learn strategies using A/B and multivariate testing; collaborate with analytics partners to review performance data and surface actionable insights; activate audience data strategy for personalization; monitor and report on key UX KPIs; integrate on-page and technical SEO best practices; coordinate with IT, content, media, PR, QA, developers, and designers to ensure alignment and quality.
Seniority
Manager, hands-on execution & strategy