Associate Brand Manager
Core
Drive brand and business growth by connecting consumer insights, category dynamics, and financial performance to execute brand strategy and support the Annual Operating Plan.
Role type
Associate Brand Manager (Business Growth & Strategy)
Builds
Brand strategy, Annual Operating Plan, and business performance initiatives for assigned businesses.
Domain
Consumer Packaged Goods (CPG) / Brand Management
Deliverable
product features
Required skills
Business judgment, analytical thinking, cross-functional leadership, strategic planning, P&L management, market trend analysis, communication, digital literacy, AI tool application
Preferred skills
MBA, experience in Brand/Category Management, Retail, Merchandising, Consulting, Commercial Analytics, Finance
Technologies
AI-enabled tools, digital analytics platforms
Responsibilities
Lead brand strategy and execution; analyze consumer and competitive dynamics; develop and track Annual Operating Plan; assess market trends and business performance; drive brand P&L impact; lead cross-functional workstreams; communicate strategic recommendations.
Seniority
Mid-level (4+ years experience)