Creative Marketing Manager
Core
Shape brand expression and drive operational execution of marketing campaigns, content production, and consumer activations across digital, social, and media channels.
Role type
Senior Creative Marketing Manager (Integrated Marketing & Content)
Builds
Integrated marketing campaigns, social assets, brand partnerships, and consumer content for food brands.
Domain
Consumer packaged goods (food) + Digital Marketing & Content Production
Deliverable
product features
Required skills
Creative direction, campaign concept development, copywriting, social media management, influencer/creator partnership management, project management, budget management, Adobe Creative Cloud proficiency, generative AI tool usage, stakeholder communication.
Preferred skills
Experience with organic and paid social optimization, cross-functional team leadership, risk anticipation and issue resolution.
Technologies
Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, Acrobat, Express), Microsoft 365 (Word, PowerPoint, Excel, Outlook, Teams, SharePoint), Generative AI tools.
Responsibilities
Establish visual and verbal expression for campaigns including mood boards and messaging; develop campaign concepts, narratives, and storyboards; provide creative direction across video, social, and digital assets; identify social trends and cultural conversations; build content calendars and roadmaps; partner with agencies and internal teams to deliver connected creative; support organic and paid social execution; guide influencer and brand partnerships from briefing to delivery; present creative recommendations and advocate for ideas; manage scopes, schedules, budgets, contracts, and final delivery; communicate project status and results to stakeholders.
Seniority
Senior, hands-on IC with strategic execution
