Behavioral Science Manager, New Platforms and Acquisitions
Core
Lead consumer insights work to uncover growth opportunities for Conagra in incremental categories, channels, audiences, and occasions, translating insights into actionable recommendations for business decisions and innovation strategies.
Role type
Manager, Consumer Insights & Strategy
Builds
Growth strategies, product development briefs, brand positioning, and go-to-market plans for new platforms and acquisitions
Domain
Consumer Packaged Goods (CPG) / Food & Beverage
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Consumer behavior analysis, insights synthesis from POS and syndicated data, innovation criteria definition, cross-functional partnership, strategic presentation to senior leadership, external partner management, AI-enabled insights approaches
Preferred skills
Experience with Circana or Nielsen platforms, matrixed organization navigation, technology piloting
Technologies
Circana, Nielsen, AI-enabled insights tools
Responsibilities
Synthesize insights from point-of-sale data and syndicated research to identify growth opportunities; Define innovation criteria including attributes, flavors, and price points; Develop insights supporting new brand creation and package design; Build understanding of consumer behavior across emerging channels; Present insights and recommendations to senior leaders; Partner to pilot technology and AI-enabled approaches for insights generation
Seniority
Manager, hands-on IC