Media, Influencer and E-comm Marketing Manager
Core
Develop and execute integrated media plans (traditional, digital, e-commerce, influencer) and manage sponsorships to drive brand equity and performance for Castrol's lubricant portfolio.
Role type
Senior Marketing Manager (Media & Sponsorship)
Builds
Multi-million dollar media plans, brand activation campaigns, and sponsorship programs for automotive, industrial, and marine lubricant brands.
Domain
Automotive & Industrial Lubricants
Deliverable
product features
Required skills
Integrated media planning, sponsorship activation, performance marketing, influencer strategy, B2B partnership management, post-buy analysis, budget administration
Preferred skills
Experience with media agencies, leading influencer marketing strategies
Technologies
Ad tech platforms, digital marketing tools
Responsibilities
Integrate traditional and digital media plans to shape optimal strategy; develop influencer media plans across portfolios; lead B2B partnerships and OEM collaborations; deliver performance marketing plans to drive traffic and define attribution models; manage media agency relationships and negotiate costs; coordinate global sponsorship assets (e.g., MotoGP, F1) and local activations; support space teams in managing media, content, and sponsorship budgets.
Seniority
Senior, hands-on IC