Senior Manager, Consumer Insights
Core
Leads a team to turn consumer understanding into strategic decisions for T-Mobile's marketing and product leaders, blending qualitative depth with quantitative scale.
Role type
Senior Manager, Consumer Insights
Builds
Consumer insights portfolio, research organization capability, and strategic direction for marketing/product
Domain
Telecommunications / Consumer Research
Required skills
Business acumen, Business case development, Capability building, Coaching, Emerging research technology adoption, Cross-functional project management, Customer insights, Executive influence, Data analysis, Market research, Mixed-methods research, Qualitative research, Quantitative research, Storytelling, Strategic thinking, Vendor management
Preferred skills
Marketing research experience, Experimental research design, Syndicated research experience, Wireless/tech industry experience, Team leadership, AI tools implementation, In-house capability building, Long-horizon vs quick-turn strategy, Consulting experience
Technologies
AI-enabled analysis, Automated reporting, Syndicated research platforms
Responsibilities
Shape vision and agenda for consumer insights; Lead primary research design, analysis, and synthesis; Partner to build annual research plan and allocate budget; Evaluate and adopt emerging research technologies; Deliver fast-turn insights; Analyze existing consumer data; Lead and coach research team; Manage vendor relationships and spend
Seniority
Senior, hands-on IC with team leadership
