Sr. Product Marketing Manager
Core
Define product marketing strategy, positioning, and go-to-market plans for the T-Life app to drive downloads, engagement, and retention.
Role type
Senior Product Marketing Manager (Consumer App)
Builds
T-Life mobile application and its customer onboarding experience
Domain
Telecommunications / Consumer Mobile Apps
Deliverable
product features
Required skills
Product Positioning, Go-to-Market Strategies, Content Strategy, Data Analysis, Market Research, Product Management, Sales Enablement
Preferred skills
Channel marketing, App lifecycle management
Technologies
SMS, Push notifications, Email, In-app messaging
Responsibilities
Analyze customer feedback to inform product positioning and messaging; Develop channel enablement materials (copy guides, videos, blog posts); Support launch planning and execution of new app features; Partner with cross-functional teams to drive app adoption and engagement; Scale personalized communications to increase weekly active users; Report on app performance in the market.