Senior Digital Analytics Expert
Core
Provide central expertise and hands-on support to business units in digital measurement, reporting, and conversion optimization across websites, mobile apps, and sales funnels.
Role type
Senior Digital Analytics Expert
Builds
International measurement framework, tracking standards, dashboards, and conversion optimization solutions
Domain
Digital analytics, web/app measurement, privacy compliance
Required skills
Google Analytics 4, Google Tag Manager, event-based tracking, data layers, consent management, Google Consent Mode, Power BI, SQL, Python
Preferred skills
A/B testing, experimentation, attribution analysis, CRO tools (Optimizely, Microsoft Clarity)
Responsibilities
Own and improve international measurement framework and tracking standards; Design and configure GA4 and GTM across channels; Translate business needs into data-layer requirements; Support implementation, testing, QA, and troubleshooting; Analyze performance and drive A/B testing
Seniority
Senior, hands-on IC