Propositiemarketeer
Core
Own the proposition line for Movir, translating product solutions into distinct propositions that advisors understand, use, and value.
Role type
Proposition Marketer (Product Marketing)
Builds
Distinct market propositions for independent professionals (self-employed advisors)
Domain
Financial services / Insurance for self-employed
Deliverable
product features
Required skills
Proposition development, product marketing, translating customer/market/data insights into commercial propositions, stakeholder management, strategic thinking, data-driven decision making
Preferred skills
Financial services experience, insurance knowledge (AOV/income insurance), B2B(2C) environment experience, AI applications interest
Technologies
None stated
Responsibilities
Translate product solutions into clear marketing propositions, determine target audience and positioning, ensure consistency across propositions, act as content sparring partner for Product/Sales/Data/Legal, identify gaps between product promise and practice, gather market feedback for improvements, support sales and campaign marketing
Seniority
Mid-level, hands-on IC
